2013 Topps Wacky Packages Series 2
Configuration: 6 Boxes / 14 Packs / 6 Cards
HOBBY EXCLUSIVE PRODUCT!
6-CARD COLLECTOR PACK CONTAINS:
- (3) Wacky Package Series 11 Base Stickers
- (1) Red Metallic Base Parallel
- (1) Black Canvas Texture Parallel
- (1) Coming Distractions Sticker
14-PACK COLLECTOR BOX CONTAINS:
- (1) Hit (Autograph, Sketch Card, Buy Back, Printing Plate or Patch Relic) – Collector Edition Only
- (1) Wacky Oversized Billboard – Special Out-of-Pack Insert!
- (1) Pencil Drawing Card
- (2) Die-Cut Base Set Inserts
- (42) Wacky Package Series 11 Base Stickers
- (14) Red Metallic Base Parallels
- (14) Black Canvas Texture Parallels
- (14) Coming Distractions Stickers
- (1) Hobby Bonus Sticker Card
- (1) Ludlow Black Commemorative
SET CONTENT:
- Wacky Oversized Billboard – ONE PER BOX!
- Special out-of-pack insert
- Hits – Collector Edition Only ONE PER BOX!
- Artists Autos & Classic Comedians Autos (New!)
- Sketch Cards & Shaped Sketch Cards
- Buy Backs
- Printing Plates – Lost Wacky, Hobby Bonus, Base Cards, Coming Distractions, and Rude
- Patch Relics (New!)
- Inserts
- Pencil Drawing Cards (New!) – 1 per box
- Die-cut Base Set (New!) – 2 per box
- Lost Wackys – 1: case
- Hobby Bonus Sticker Cards – 1 per box
- Parallels
- Black and Red Ludlow Base – Collector Edition Only
- Red Metallic Base – Collector Edition Only
- Gold Base and Subsets – 3 per case
- Cloth Front Base and Subsets
- 128 Cards to Collect!
- (55) Base Sticker Cards with A/B variants (110 total)
- Includes classic consumer products, video games, toys, and DVDs parodies
- Features (2) designs for each card back to enhance collectability of base set New!
- (9) Coming Distractions subset cards New!
- (9) Rude Food subset cards New!
- (55) Base Sticker Cards with A/B variants (110 total)
FEATURING:
- Highly Relevant Parody Content
- Toys, Snacks, Video Games, TV Shows, Cereal, Board Games
- All new, hilarious subsets
- Coming Attractions – parodies of upcoming movies
- Rude Food – Joke menus from national restaurant chains
SUPPORT PLAN:
Leveraging Social Media to drive awareness and sale in the Hobby.
- Promote sharing of content with fun Holiday themed posts featuring parodied holiday related products
- Timing – May – December 2013
- Targeted media buy on Facebook to acquire new followers and expand consumer awareness
- Timing – September – October 2013
- Host Facebook “Design-a-Wacky” contest
- Fans create a Wacky Package that will be included in a future set
- Timing – August – October 2013
- Highly visual ads in kid focused media
- Include actual card images in ads to clearly communicate value of the product
- Media plans – Boys Life, kids comics, kids websites/web games, Nat Geo kids
- Timing – Q3 2013
Check it out!! – https://www.facebook.com/WackyPackages
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