Panini Launches 2015 NFL Trading Cards Advertising Campaign – Panini America unveiled part of its marketing efforts behind its 2015 NFL trading cards and stickers. The latest rendition of its “Who Do You Collect?” debuted yesterday on YouTube.
The planned multi-media advertising campaign includes commercials on several cable channels, including Disney XD, Nickelodeon, Cartoon Network and the NFL Network. The “Who Do You Collect?” campaign will also have a strong presence on digital and social media.
Top NFL rookies are featured, including Buccaneers QB Jameis Winston, Titans QB Marcus Mariota, Raiders WR Amari Cooper, Jets DE Leonard Williams, Bears WR Kevin White, Chargers RB Melvin Gordon, Rams RB Todd Gurley, Lions RB Ameer Abdullah and Dolphins RB Jay Ajayi.
Panini’s 2015 NFL Trading Cards Advertising Campaign Synopsis
The National Championships. Heisman Trophies, The records. The yards. The touchdowns. The tackles. The acclaim. The adulation.
For the NFL’s top rookies, all those college accomplishments mean nothing now. For Jameis Winston, Marcus Mariota, Amari Cooper, Melvin Gordon, Todd Gurley, Leonard Williams, Kevin White, Jay Ajayi and Ameer Abdullah, the beginning of their NFL career means one thing: They have everything to earn. Everything to gain. Everything to prove.
As you’ll see in this exclusive world-premiere video from Panini America, the Official Trading Card Partner of the NFL and NFLPA – these players are more than ready to do just that. Who Do You Root For? Who Is Your Team? #WhoDoYouCollect.
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