2013 Topps Wacky Packages Series 2

2013 Topps Wacky Packages Series 2
DealerOrderButtonConfiguration: 6 Boxes / 14 Packs / 6 Cards

HOBBY EXCLUSIVE PRODUCT!

6-CARD COLLECTOR PACK CONTAINS:

  • (3) Wacky Package Series 11 Base Stickers
  • (1) Red Metallic Base Parallel
  • (1) Black Canvas Texture Parallel
  • (1) Coming Distractions Sticker

14-PACK COLLECTOR BOX CONTAINS:

  • (1) Hit (Autograph, Sketch Card, Buy Back, Printing Plate or Patch Relic) – Collector Edition Only
  • (1) Wacky Oversized Billboard – Special Out-of-Pack Insert!
  • (1) Pencil Drawing Card
  • (2) Die-Cut Base Set Inserts
  • (42) Wacky Package Series 11 Base Stickers
  • (14) Red Metallic Base Parallels
  • (14) Black Canvas Texture Parallels
  • (14) Coming Distractions Stickers
  • (1) Hobby Bonus Sticker Card
  • (1) Ludlow Black Commemorative

SET CONTENT:

  • Wacky Oversized Billboard – ONE PER BOX!
    • Special out-of-pack insert
  • Hits – Collector Edition Only ONE PER BOX!
    • Artists Autos & Classic Comedians Autos (New!)
    • Sketch Cards & Shaped Sketch Cards
    • Buy Backs
    • Printing Plates – Lost Wacky, Hobby Bonus, Base Cards, Coming Distractions, and Rude
    • Patch Relics (New!)
  • Inserts
    • Pencil Drawing Cards (New!) – 1 per box
    • Die-cut Base Set (New!) – 2 per box
    • Lost Wackys – 1: case
    • Hobby Bonus Sticker Cards – 1 per box
  • Parallels
    • Black and Red Ludlow Base – Collector Edition Only
    • Red Metallic Base – Collector Edition Only
    • Gold Base and Subsets – 3 per case
    • Cloth Front Base and Subsets
  • 128 Cards to Collect!
    • (55) Base Sticker Cards with A/B variants (110 total)
      • Includes classic consumer products, video games, toys, and DVDs parodies
      • Features (2) designs for each card back to enhance collectability of base set New!
    • (9) Coming Distractions subset cards New!
    • (9) Rude Food subset cards New!

FEATURING:

  • Highly Relevant Parody Content
    • Toys, Snacks, Video Games, TV Shows, Cereal, Board Games
  • All new, hilarious subsets
    • Coming Attractions – parodies of upcoming movies
    • Rude Food – Joke menus from national restaurant chains

SUPPORT PLAN:

Leveraging Social Media to drive awareness and sale in the Hobby.

  • Promote sharing of content with fun Holiday themed posts featuring parodied holiday related products
    • Timing – May – December 2013
  • Targeted media buy on Facebook to acquire new followers and expand consumer awareness
    • Timing – September – October 2013
  • Host Facebook “Design-a-Wacky” contest
    • Fans create a Wacky Package that will be included in a future set
    • Timing – August – October 2013
  • Highly visual ads in kid focused media
    • Include actual card images in ads to clearly communicate value of the product
    • Media plans – Boys Life, kids comics, kids websites/web games, Nat Geo kids
      • Timing – Q3 2013

Check it out!! – https://www.facebook.com/WackyPackages