2013 Topps Wacky Packages Series 2

2013 Topps Wacky Packages Series 2
Configuration: 6 Boxes / 14 Packs / 6 Cards

HOBBY EXCLUSIVE PRODUCT!

6-CARD COLLECTOR PACK CONTAINS:

• (3) Wacky Package Series 11 Base Stickers
• (1) Red Metallic Base Parallel
• (1) Black Canvas Texture Parallel
• (1) Coming Distractions Sticker

14-PACK COLLECTOR BOX CONTAINS:

• (1) Hit (Autograph, Sketch Card, Buy Back, Printing Plate or Patch Relic) – Collector Edition Only
• (1) Wacky Oversized Billboard – Special Out-of-Pack Insert!
• (1) Pencil Drawing Card
• (2) Die-Cut Base Set Inserts
• (42) Wacky Package Series 11 Base Stickers
• (14) Red Metallic Base Parallels
• (14) Black Canvas Texture Parallels
• (14) Coming Distractions Stickers
• (1) Hobby Bonus Sticker Card
• (1) Ludlow Black Commemorative

SET CONTENT:

• Wacky Oversized Billboard – ONE PER BOX!
  • Special out-of-pack insert
• Hits – Collector Edition Only ONE PER BOX!
  • Artists Autos & Classic Comedians Autos (New!)
  • Sketch Cards & Shaped Sketch Cards
  • Buy Backs
  • Printing Plates – Lost Wacky, Hobby Bonus, Base Cards, Coming Distractions, and Rude
  • Patch Relics (New!)
• Inserts
  • Pencil Drawing Cards (New!) – 1 per box
  • Die-cut Base Set (New!) – 2 per box
  • Lost Wackys – 1: case
  • Hobby Bonus Sticker Cards – 1 per box
• Parallels
  • Black and Red Ludlow Base – Collector Edition Only
  • Red Metallic Base – Collector Edition Only
  • Gold Base and Subsets – 3 per case
  • Cloth Front Base and Subsets
• 128 Cards to Collect!
  • (55) Base Sticker Cards with A/B variants (110 total)
    • Includes classic consumer products, video games, toys, and DVDs parodies
    • Features (2) designs for each card back to enhance collectability of base set New!
  • (9) Coming Distractions subset cards New!
  • (9) Rude Food subset cards New!

FEATURING:

• Highly Relevant Parody Content
  • Toys, Snacks, Video Games, TV Shows, Cereal, Board Games
• All new, hilarious subsets
  • Coming Attractions – parodies of upcoming movies
  • Rude Food – Joke menus from national restaurant chains

SUPPORT PLAN:

Leveraging Social Media to drive awareness and sale in the Hobby.

• Promote sharing of content with fun Holiday themed posts featuring parodied holiday related products
  • Timing – May – December 2013
• Targeted media buy on Facebook to acquire new followers and expand consumer awareness
  • Timing – September – October 2013
• Host Facebook “Design-a-Wacky” contest
  • Fans create a Wacky Package that will be included in a future set
  • Timing – August – October 2013
• Highly visual ads in kid focused media
  • Include actual card images in ads to clearly communicate value of the product
  • Media plans – Boys Life, kids comics, kids websites/web games, Nat Geo kids
    • Timing – Q3 2013

Check it out!! – https://www.facebook.com/WackyPackages