EXPIRED
Now entering it’s 15th year, this remarkably successful, in-store, hobby promotion has proven to be a profitabl sales tool for retailers and a big hit with collectors. With the support of numerous NFL players and several of their licensees, the program has been an important marketing tactic to help hobby retailers sell more NFL trading cards. Last year, the promotion was a rousing success, with a record 800 hobby shops, participating in the program. This year, officials at company headquarters believe the 2014 Panini NFL Player of the Day Promotion will be the biggest yet.
The national sweepstakes will award more than 50 prizes, including the chance to spend a day with an NFL player. The grand prize includes an autograph appearance at the winner’s favorite hobby shop, where the winner will also enjoy a shopping spree and a visit by the player to the winner’s home for a private party.
Past players have included: Antonio Brown, Prince Amukamara, Beanie Wells, Pierre Thomas, Patrick Crayton, Steve Slaton, A.J. Feely, Maurice Jones-Drew, Chris Simms, Rudi Johnson, Donald Driver, Ed McCaffrey, Chad Pennington and Frank Wycheck.
“We are pleased to support hobby shops with this popular and successful promotion that has proven to help dealers sell more packs of Panini America NFL trading cards while also providing a fun, interactive contest that collectors can experience only in their local hobby shop,” said Jason Howarth, Panini America Vice President of Marketing. “The overwhelming support from hobby shops makes it a natural for us to bring this program back once again.”
While specific details of the program vary slightly from year to year, the broad-strokes are essentially the same as in previous years.
Each participating shop receives a free merchandise kit with all of the materials needed to run the promotion, including posters, T-shirts, shopping bags, packs of Panini America NFL cards and nearly 100 prizes.
Each shop also will receive special Panini America NFL Player of the Day promo packs and a Panini America NFLPOD autographed card. More than a dozen NFL players autographed cards exclusively for the promotion. Details of the card set and an autographed card checklist will be available soon.
The centerpiece of the promotion is a poster featuring Panini America card images of 32 NFL players – one per team. Each day, a different player is designated as the “Panini America NFL Player of the Day.” In the past high profile rookies have often been designated as wild cards. Every time a collector purchases a pack of officially licensed Panini America NFL trading cards in a participating hobby shop can win a prize if the Panini America NFL Player of the Day or Wild Card is pulled from that pack.
Each week, stores will conduct a drawing to award a weekly prize. At the end of the month-long promotion, each store will award the autographed card to its store winner who will then be entered into the national sweepstakes.
Recent winners have stretched the corners of the country: Louisiana (Nathan Foster at Chuck’s Field of Dreams) in 2010, Arizona (Byron Guerra at Valley Trophies & Sports Cards) in 2011, New Jersey (Frank Rosato at Attack of the Baseball Cards) in 2012 and Pennsylvania (Aaron Kellington at Sports Cards Etc.) in 2013.
Where will this year’s winning shop and collector come from? Only time will tell but it won’t be you if you don’t register! So, don’t delay, get caught up in the Panini NFL Player of the Day promotion fever and bring this rich and rewarding experience to your customers.
To register for this year’s program or to ask any questions, please, do not hesitate to reach out to the program administrator Doug Drotman at 631-462-2546 or pod@paninipod.com. For more details, visit www.PaniniPOD.com
Gallery of Recent Winners
Find out more about the past winners, their favorite hobby shops and their special day, via the links below.
2013 Panini NFL Player of the Day Winner
2012 Panini NFL Player of the Day Winner
2011 Panini NFL Player of the Day Winner
2010 Panini NFL Player of the Day Winner
Don’t wait, register for the 2014 Panini NFL Player of the Day Promotion now!
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