Bo Jackson Wants to Promote YOUR Business! – In support of the launch of Bo Jackson Battle Arena Alpha Edition, the manufacturer is offering a creative advertising incentive to support participating retailers.
THIS IS YOUR “NO BRAINER” BUSINESS DECISION OF 2024!
Spend $1,000 or more to stock Bo Jackson Battle Arena (“BoBA”) and get matching media support.
No gotcha. No hidden fee. Nothing. We won’t ask you to “match” any budgets or do anything extra (in fact, purchasing additional ads is not even an option).
As a new product with high aspirations, advertising our first release is a must. Our agency team developed a media campaign strategy not only designed to increase BoBA demand but also to funnel more of that demand directly to our retailer partners.
HOW IT WORKS
Bo Jackson has partnered with the LoudMouth advertising agency, a digital ad agency that has been delivering high-performing media solutions to Fortune 500 companies and major brands for over 17 years. LoudDoor will create, deploy and administer a media campaign that matches or exceeds the Alpha Edition distribution sales.
The campaign will be localized to markets surrounding our retailers and pro-rated based on the total order from each retailer location ($1k+ orders).
The campaign will also “heavy up” around retailers hosting events utilizing our Play Network System (which is built on the same easy-to-use software as Disney’s Lorcana).
Ads will feature a Call-To-Action (“CTA”) urging prospective customers to visit your location (by name).
WHAT ELSE IS REQUIRED FROM RETAILERS/BREAKERS?
First, let’s cover this again…no payment is required. We cover the costs, except for what you choose to spend on your BoBA order for stocking.
After pre-orders are complete, your distribution rep will connect you with a BoBA team member to obtain official permission to run ads featuring your business name, logo, and other details. We’ll also gather basic information, such as your store hours, to help customers find you.
For breakers, we will need similar information, including specifics about your schedule and platforms.
In short, you don’t have to do much. Just provide the necessary permissions and a few details and we will handle the rest.
WHEN IS THE DEADLINE AND WILL THIS BE AN ONGOING PROMOTION?
To participate you must get your order request in during the distribution pre-sale window and the media support campaign will be based on final allocations.
BoBA recognizes the importance of consistent releases with reasonable print runs and you can expect another release to be announced for February/March and a repeat of this media support promotion.
Let’s bring the hobby some new thrills. Talk to your distribution rep and get your pre-order request in before time runs out.
Bo Jackson Wants to Promote YOUR Business!
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