Hobby Musings: PSA, new president Sloan preparing for National – The company made a big announcement a few days ago by naming Steve Sloan as its president. Filling the role previously occupied by Joe Orlando, Sloan had been serving as the company’s vice president. Via the company’s press release, Sloan said of his new role, “I am honored to receive this appointment and excited to accept the responsibilities that come with it. I’ve devoted my entire career to the collectibles industry and the fact that I’ve worked in different capacities within the hobby for the past 13 years has prepared me to take this next step with PSA.”
PSA typically has one of the busiest booths at the National Sports Collector’s Convention, and this year’s show in Cleveland will likely be no different. The new president took some time to discuss PSA’s plans for the National. The following interview was conducted via email.
KS: How do your responsibilities change with the new title?
SS: I will have added responsibilities within the day-to-day operations, customer service and sales end of the business.
KS: PSA has enacted a number of new marketing initiatives recently. Can you give us some more details on them?
SS: We’ve got plenty of activities taking place and none bigger than our updated series of ‘Submission 101’ videos. We really want to encourage collectors to take advantage of PSA’s online submission process and this is one way of explaining the details in a user-friendly format. Each of the videos can be accessed by simply clicking on our PSA Resources page. Two more marketing initiatives that deserve mention would be our recently unveiled search-based Population Report to find data on existing PSA-graded cards in no time flat as well as our new Auction Prices Realized landing page. These are incredibly simple to use and provide up-to-the-minute results in record time.
Two more marketing initiatives that have taken off for us this year include our revamped PSA Show Schedule page, which now shows cool graphics for each show, touts specifically what types of PSA services are being offered at each venue and indicates exactly what times we’ll be there each day of each show. Lastly, our PSA influencer Program is gaining some nice traction as well. It allows certain social influencers the opportunity to promote PSA content and get rewarded with PSA swag for their social media efforts.
KS: Out of all of them, which have you been most excited about?
SS: I would say it’s a close call between the Submission 101 videos and our PSA Influencer Program. We’re trying to streamline and simplify things for collectors and get the word out to as many people as we can. I think we’re doing just that on many fronts.
KS: As a company, how important is it for you to have initiatives like this to reach out to your customers?
SS: It’s critical to not only appeasing our current collector base but also in trying to attract and introduce new collectors – or even veteran collectors, for that matter – to all that PSA has to offer. There are plenty of people out there who have outstanding items in their collections, whether card or autographs, but they haven’t taken the next step toward getting those pieces authenticated and graded. Hopefully our recent marketing efforts will turn them all into PSA customers.
And remember: content is king. The more educational content that is available and easy to access – for free – the more people will become interested in this great hobby. Plus, on the influencer side, getting the community involved in spreading the benefits of collecting is what it’s all about.