How Facebook Changes Will Impact Your Business – By now, you have probably heard about how changes to Facebook’s proprietary algorithm will affect your news feed. However, have you considered what impact those changes will potentially have on your business? Just when many retailers have finally embraced Facebook and seem to “get it”, Facebook goes and changes everything.
Great. So now what? Like anything else in business, you adapt. I’ll help show you a couple of things we are doing here at GoGTS.net. You an also take these simple steps as well.
How Facebook Changes Will Impact Your Business – Why the Change?
In recent years, there has been a growing emphasis for social media platforms to increase engagement. How this relates to Facebook is that it’s not about the number of people that ‘Like’ your page or even ‘Like’ your individual posts. Instead, Facebook is putting greater emphasis on content that creates active engagement. Simply ‘Liking’ something is considered a passive action but still engagement. However, commenting and replying are considered active and carry a greater weight in the site’s new algorithm. This is what Facebook is going for with its latest changes; increased but meaningful engagement.
How do they hope to accomplish this goal of increasing meaningful engagement? By using past social media actions, behavior and interactions to help influence future content delivery in your news feed. What does that mean for a retailer? In all likelihood, it means that among your community of followers on Facebook it will only be those that have been the most historically vocal that will continue to regularly and routinely see your content in their news feed.
How Facebook Changes Will Impact Your Business – What Can You Do?
Frustrating I know. Here at GoGTS.net we have spent significant resources in time and money to develop a community of retailers and collectors on Facebook that have come to appreciate our content. Keeping our content on their news feed will create a whole new set of challenges for us as well. However, there are things that can be done to help at least educate our Facebook audience regarding these changes.
First, simply tell your customers with a post on your Facebook page. Second, pin it to the top of your page. Third, boost the post with an ad. It doesn’t have to be a lot of money. We are doing one for $20 over 7-days targeted to people that ‘Like’ our Facebook page. Here is what the post looks like.
And the referenced image in the post? I simply snipped some screen shots of the process, pasted them onto a blank page in PowerPoint, highlighted where to “click” and saved it as an image. It took five minutes and I recommend you do it as well.
Is this going to work? I honestly don’t know. However, I refuse to idly sit by and let years of hard work go down the drain on the whims of Mark Zuckerburg trying to determine what is important to my hard-earned Facebook audience.
How Facebook Changes Will Impact Your Business – More Resources
Want more information on the subject? Here are the top three search results in Google for “what to do about changes to facebook news feed”.
- New York Times – Facebook Is Changing. What Does That Mean for Your News Feed?
- WordStream – Major Changes to Faceboook News Feed: It Will Impact Your Business
- Hootsuite Blog – What the Big Facebook News Feed Changes Mean for Brands