The National Basketball Association (NBA) and the Panini Group — the world’s largest sports and entertainment collectibles company — today announced a long-term, multiyear extension of its exclusive partnership, which began in 2009.
“We’re honored that the NBA has entrusted us to be its exclusive trading card manufacturer for the last seven years, and this extension is a pivotal part of our exciting future,” said Mark Warsop, CEO of Panini America. “The NBA is a vital, vibrant part of our company and we look forward to a long, prosperous future.”
Panini’s diverse array of NBA products, which includes mass retails brands such as NBA Hoops and Donruss and super-premium products such as Flawless and National Treasures, is designed to attract new and existing fans and collectors, establishing a high-end, global marketplace for NBA trading cards and related products.
“Panini America has grown the traditional trading card market both domestically and internationally, continuing to deliver industry-leading innovation, product development and marketing initiatives,” said Sal LaRocca, NBA President, Global Partnerships. “Together, the NBA and Panini remain committed to offering Panini’s premium NBA trading card offerings to fans around the world.”