Panini America Announces “1st Off the Line” Program Featuring Early Release, Exclusive Content – The world leader in officially licensed trading cards and collectibles, announced today details surrounding the company’s revolutionary new “1st Off The Line” program that will give fans and collectors the opportunity to purchase a limited quantity of select trading card products early. Each product included in the “1st Off The Line” program will also include exclusive content that will not be available in national releases.
The “1st Off The Line” program will be available exclusively through the Panini America online store and through the Panini Direct app which is available for iOS and Android devices. The first product to be featured in the “1st Off The Line” program will be 2016-17 Immaculate Basketball and only a limited quantity will be available. The product will feature an exclusive Emerald parallel limited to just five copies and will only be available as part of the “1st Off The Line” program. 2016-17 Immaculate Basketball is slated to release nationally on September 27th, but “1st Off The Line” product will arrive 24-48 hours prior to release.
Future NBA releases planned as part of the “1st Off The Line” program include 2016-17 Flawless Basketball, 2017-18 Prizm Basketball, 2017-18 Select Basketball and 2017-18 National Treasures Basketball. NFL products slated for inclusion are 2017 Prizm Football, 2017 Contenders Football and 2017 National Treasures Football. MLBPA products included in the program are 2017 National Treasures Baseball, 2017 Flawless Baseball, 2018 Diamond Kings Baseball and 2018 Immaculate Baseball.
“The products included in the “1st Off The Line” program are traditionally some of the most popular across our portfolio. The addition of limited availability, exclusive content and early access on the ‘1st Off The Line’ versions will create additional excitement and anticipation among collectors,” said Panini America CEO Mark Warsop.
Panini America Announces “1st Off the Line” Program Featuring Early Release, Exclusive Content
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