Panini Debuts NEW World Cup Video Featuring Kobe Bryant – Panini America’s focused efforts to deliver collectors and World Cup Soccer fans a truly unique collectible experience took another step today. The company showcased the world wide debut of their new marketing video featuring Kobe Bryant and the hashtag #WhoDoYouCollect. Why Kobe Bryant you might ask? Watch the video.
Panini Debuts NEW World Cup Video Featuring Kobe Bryant
Panini is an Italian company headquartered in Modena, Italy, named after the Panini brothers who founded it in 1961. The company produces books, comics, magazines, stickers, trading cards and other items through its collectibles and publishing subsidiaries. Panini distributes its own products, and products of third party providers. Panini maintains a Licensing Division to buy and resell licences and provide agency for individuals and newspapers seeking to purchase rights and comic licences. Through Panini Digital the company uses voice-activated software to capture football statistics, which is then sold to agents, teams, media outlets and video game manufactures.
New Media operates Panini’s on-line applications, and generates income through content and data sales. Forming a partnership with FIFA in 1970, Panini published its first FIFA World Cup sticker album for the 1970 World Cup. Since then, collecting and trading stickers has become part of the World Cup experience, especially for the younger generation. In 2017, a complete 1970 World Cup Panini sticker album signed by Pelé sold for a record £10,450.
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