Panini Launches NBA Player of the Day PromotionPanini Launches NBA Player of the Day Promotion –  The highly successful, NFL Player of the Day promotional program from Panini America is making its way to the hardwood. For the first time ever, participating retailers and their customers will have the opportunity to host an in-store event with an NBA player.

The event starts jammin’ with the start of the NBA Playoffs this April.  Panini America is reporting that 400 hobby shops across the country will host participate in the inaugural Panini NBA Player of the Day promotion.

Collectors purchasing packs of Panini America NBA trading cards at one of these participating hobby shops, will be helping their store earn a chance to host a day with an NBA player. They’ll also have the opportunity to win one of 50,000 prizes being awarded. Hobby shops interested in participating can still register for the free promotion now at www.PaniniPOD.com.

“The Player of the Day promotion helps hobby shops sell more trading cards while rewarding collectors who purchase Panini products,” said Jason Howarth, Panini America’s Vice President of Marketing. “We are thrilled to offer this promotion to hobby shops in support of our NBA trading cards and also make one collector’s dream come true by rewarding an opportunity to spend a day with an NBA player.”

Fore more details, read the full announcement on The Knight’s Lance.

Here more about this new program tonight on Go GTS Live – The Hobby’s Web Show! – Live at 9pm EST on Livestream.com

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