Panini to Launch Canadian Exclusive Boxing Day Promotion – Over the last few years, Panini America has done a wonderful job creating and executing promotional campaigns designed to generate collector interest and drive traffic to hobby shops. To date, these programs, including Black Friday and Father’s Day, have been strictly limited to shops and collectors here in the States, until now.
Today, Panini announced the launch of their first Canadian exclusive promotion to take place on December 26th, 2013 in what Canadians refer to as Boxing Day. Canadian hobby shops that are members of the Panini Roundtable will be eligible to participate. Company officials stated that, “The highlight of Panini America’s 2013 Boxing Day initiative will be a promotion-exclusive, 40-card card set that includes 20 base cards, 15 Rookie Cards and five Memorabilia Rookie Cards. In addition, the set will feature several unique autograph and memorabilia inserts.”
For complete details on the promotion, including a look at the complete set, visit the Panini blog, The Knight’s Lance.
Panini to Launch Canadian Exclusive Boxing Day Promotion
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