Topps Company, MLBPA Extend Global Trading Card Partnership – The Topps Company and the Major League Baseball Players Association are excited to announce an extension to their long-standing global trading card partnership.
Since the 1950s, Topps has worked closely with MLB players to showcase their talents and personalities in compelling and innovative ways, offering fans of all ages a unique view and connection to the game. Topps’ products feature players at all levels, from some of the brightest young players in the game such as Walker Buehler, Juan Soto, Shohei Ohtani and Ronald Acuna Jr., to established stars like Mike Trout, Kris Bryant and Bryce Harper.
“Topps has been a great longtime partner of the MLB Players Association,” said Evan Kaplan, Director of Licensing and Business Development for the MLBPA. “Through its innovative trading cards and products, Topps has promoted Major League Baseball players in original ways giving a wide range of athletes the spotlight.”
Beyond traditional Topps cards, which consumers have come to know and love, Topps continues to find new ways to celebrate the game and its players. In June, Topps released special Topps Custom Fathers’ Day cards featuring athletes such as Ronald Acuña Jr., Gleyber Torres, Ian Kinsler and Rhys Hoskins with their dads. In August, on National Baseball Card Day, Topps created meet-and-greet experiences with players such as Freddie Freeman. And throughout the season, the TOPPS NOW® product line offers daily cards highlighting the biggest moments and milestones.
“Baseball fans and collectors connect in so many ways with MLB players and we are proud to feature them on our products,” said David Leiner, Topps Global Vice President and General Manager of Sports & Entertainment. “Extending our partnership with the MLBPA is vital for our player relationships and we are excited to continue to strive for breakthrough initiatives to execute together.”
One of these initiatives occurred earlier this season, when Topps enlisted Bryce Harper to create his own trading card set, which was made available for fans to purchase. Harper had creative control to choose the card and set design, the players, the product name and other features for this first-of-its-kind product. Behind its relentless commitment to quality and innovation, Topps has again re-energized the MLB trading card category.
“People collect cards because certain players or teams resonate with them. We want to continue that sense of excitement when they rip open a pack of cards as they search for their favorite players,” Leiner said. “Topps gives baseball fans a chance to get closer to the game and the players, and we are excited to continue our partnership with the MLBPA to reach those fans.”