Topps, Formula 1 Sign Multi-Year Exclusive Global License – The Topps Company, Inc., the global leader in trading cards and collectibles, has signed an exclusive worldwide agreement to become the Official Sticker and Trading Card Licensee of Formula 1.
The agreement covers both physical and digital versions of collectible cards and stickers, with F1 and all 10 Formula 1 teams coming together with Topps for the first time in recent motor sports history.
Frank Arthofer, Global Head, Digital Media and Licensing for F1, said: “Formula 1 is thrilled to partner with Topps to create our first ever series of licensed trading cards and stickers. Together with Topps and the F1 teams, we can bring the excitement of Formula 1 to new and existing fans.
“We share a common vision for increasing how F1 can innovate in the collectibles space, and the launch of Topps Official Stickers and Trading Cards will be a key part of that strategy.”
David Leiner, Worldwide General Manager for Topps, said: “This is a huge moment for us and something we are so excited to be part of. Everyone knows how exhilarating and exciting the sport of Formula 1 can be and we are delighted to be given the opportunity to bring the pinnacle of motor sport to a wider fanbase.”
Topps has designed a range of innovative card products to suit all ages and price points. From hobby sets like Topps Chrome F1, one of the most popular trading card products worldwide, and Topps Dynasty F1, featuring genuine driver autographs and pieces of driver race-worn suits, to the new ‘Turbo Attax’ trading card game which becomes part of Topps’ Attax brand that younger fans already know and love.
The new Topps Dynasty F1 card collection will include relic cards with an actual piece of a driver’s race-worn suit embedded in it!
An action-packed sticker album due to be released later in the 2020 season, bringing fans closer to the drivers, the cars and all the track drama with insights and statistics filling every page.
F1 Topps NOW cards will feature regularly on topps.com in limited print-on-demand quantities for a collection that is as unique and unpredictable as racing itself.
2020 is also the year that Formula 1 marks the 70th anniversary of delivering heart stopping, nerve shredding racing across the globe. Topps is excited to join F1 in this historic year to launch its own range of spectacular trading cards, stickers and trading card games to delight both today’s fans and future generations.