Topps Ring Pop Puppies (2018) – This NEW collectible blind-bag product delivers (1) Ring Pop Puppy plus checklist in Every Pack! A new blind-bag collectible that combines the super-high recognition of the Ring Pop brand with the one thing every kid wants… A PUPPY!
Gravity Feed Configuration: 6 boxes/24 packs/2 items
Topps Ring Pop Puppies (2018) PRODUCT HIGHLIGHTS:
- Blind-bag collectibles are a white hot trend!
- “While toy industry revenue increased5 percent last year, sales of collectibles were up 33 percent, according to data from market researcher NPD Group Inc… Blind bag sales were up 60 percent, increasing more than six fold in the last three years. The surprise moment of opening the packages has a massive audience on YouTube, where millions of videos are dedicated to opening blind bags.”—Bloomberg 2/23/17
- Ring Pop Container
- Similar in size and design as the classic Ring Pop
- Top of gem lifts up to reveal puppy figure inside!
- Hinged with snap closure
- 5 different
- Puppy Mini-Figures
- (20) different characters with an overall unique style
- (2) additional RARE to collect (Glitter, Metallic Gold) that are randomly inserted!
- Coordinating Puppies and Ring design!
- Focus Group Results
- Conducted by Smartypants in January, 2017
- Girls Ages 6-12
- Girls unanimously see the offering as cute, wearable and collectible.
- Multi-Media Support
- Including TV advertising campaign on Cartoon Network, Nickelodeon, Nicktoons, TeenNick, Boomerang
- See sell sheet for other details
For ADDITIONAL PRODUCT DETAILS… PLEASE SEE ATTACHMENT(S)