Upper Deck Announces #CollectAlexis Fan Campaign – The following press release was distributed to multiple media outlets by officials from Upper Deck. It is presented here in its entirety without edit.
Upper Deck Celebrates Expected No. 1 NHL Draft Pick and Exclusive Spokesman Alexis Lafrenière With #CollectAlexis Fan Campaign
Fans Can Join the Excitement of Draft Day by Collecting a FREE Set of Cards
Featuring Lafrenière and Other Top NHL DraftTM Picks at www.UpperDeckEpack.com; Grand Prize Winner in Instagram Caption Contest to Take Home an Authenticated Autographed Memorabilia Piece Featuring Lafrenière
As an Exclusive Spokesperson for Upper Deck, Lafrenière’s Authenticated Autographed Memorabilia is Available at www.UpperDeckStore.com/Alexis-Lafreniere and Authorized Hobby Shops
Carlsbad, Calif. (October 6, 2020) – The big night has finally arrived for Alexis Lafrenière, and as the expected No. 1 pick in tonight’s NHL DraftTM prepares to begin his journey into the world of professional hockey, Upper Deck is bringing hockey fans closer to the game through the company’s #CollectAlexis campaign.
Upper Deck, the premier global sports and entertainment collectibles company, announced an exclusive trading card and memorabilia deal with Lafrenière in March of last year, adding him to a roster that includes some of the world’s greatest athletes.
“The excitement and anticipation of watching Alexis get called up at the 2020 Draft has been building for years,” said Jodi Wasserman, Director of Marketing at Upper Deck. “To celebrate this momentous event, we’ve created Draft day posters that fans can print at home, a free hockey card set featuring top picks, a Draft day card frame and a #CollectAlexis caption contest where fans can win a signed piece of Alexis memorabilia – all from the comfort of home.”
Fans looking to join in the excitement of NHL DraftTM night can instantly collect a FREE set of cards featuring Lafrenière and other top Draft picks through Upper Deck e-pack®, the company’s patent-pending platform that allows collectors to buy, open, collect and trade physical cards with fans around the world. The set is available now, exclusively through www.UpperDeckEpack.com/redemption/Top2020.
Upper Deck also announced today the grand prize winner of the company’s #CollectAlexis Instagram caption 
contest leading up to the Draft. For three straight weeks, hockey fans and collectors had the opportunity to post their most creative captions for Lafrenière photos posted on Upper Deck’s Instagram account. Three winners each week won a prize pack valued at $100 that included an oversized Alexis Lafrenière trading card, a #CollectAlexis shirt, a #CollectAlexis drink tumbler, an Upper Deck face mask, and Upper Deck trading cards. One of the nine winners won a grand prize, an Alexis Lafrenière authenticated autographed memorabilia piece from Upper Deck.
Fans can follow @UpperDeckSports on Instagram and Twitter, and @UpperDeck on Facebook, for exclusive videos of Lafrenière.
Unlike many Canadians, Lafrenière didn’t grow up in a family that was focused on playing hockey. His parents were supportive of his venture into the sport but were in disbelief to see him become one of the most highly touted prospects in recent years. Through endless late nights and thousands of kilometers traveled from rink to rink, Lafrenière’s parents supported their son’s dream of becoming a professional hockey player.
“Family has always been really important to me,” said Lafrenière, a native of Saint-Eustache, Quebéc. “I wouldn’t be where I am today if it wasn’t for their love and support. I’m grateful and lucky to have them by my side.”
Upper Deck’s multi-year agreement grants the company exclusive rights to produce trading cards and memorabilia with authentic Lafrenière autographs. As part of the portfolio of Lafrenière products, fans can find signed and inscribed pucks, Océanic Rimouski jerseys, and Team Canada jerseys. The collection also features several never-before-seen images, including a framed acrylic stick blade hand-signed by Lafrenière. His first official NHL® autographed items are expected to release later this year and will be available at UpperDeckStore.com/hockey-memorabila/Alexis-Lafreniere.html
About Upper Deck
The Upper Deck Company, headquartered in Carlsbad, Calif., is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity, and innovation with a dedication to creating products that turn memorable moments into collectibles. Upper Deck is home to the world’s greatest athletes, including Michael Jordan, Wayne Gretzky, Tiger Woods, Connor McDavid, LeBron James, Patrick Roy, and Ben Simmons.
Find more information at www.upperdeck.com,www.UpperDeckBlog.com, or follow us on Facebook (UDAuthenticated), Instagram (UpperDeckSports), Twitter (@UpperDeckSports), and YouTube (UDvids).
NHL and the NHL Shield are registered trademarks and NHL Draft name and logo are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. All Rights Reserved.
Upper Deck Announces #CollectAlexis Fan Campaign
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