VIDEO: Panini, Topps & Upper Deck Focus on Youth Engagement – Much has been made about the need for the trading card manufactures to develop products and strategies to encourage and engage young collectors in the hobby.

Kelsey Schroyer, Go GTS contributor and author of the popular column here on the Go GTS blog, Mint Musings, recently conducted a three-part series focused on the subject. He had the opportunity to interview representatives from Panini America, Topps and Upper Deck. You can catch up on the interviews here.

Recently both Panini America and Upper Deck developed video spots to be used in various commercial endeavors to share the message of collecting and the hobby with children.

Here is a look at the latest spot from Panini America starring, none-other than NBA All-Star, Kevin Durant:

Here is a spot from Upper Deck featuring a youth focus group be “crashed” by NHL players:

Also, let’s not forget the commercial from Topps that aired during the MLB Playoffs:

In all the hustle and bustle of day-to-day business activity, it’s easy to forget that the manufacturers are as committed to growing the hobby as any entity.

Find out more at each of their company blogs: Panini, Topps and Upper Deck.


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