Topps Company, WWE Extend Exclusive Global Trading Card Agreement – The Topps Company today announced a multi-year agreement that extends its global partnership with WWE for licensed trading cards. Topps has featured WWE Superstars on trading cards for more than a decade while continuing to enhance the WWE trading card experience with Superstar autographs and embedded pieces of mat relics, shirts and shorts.
“Topps is at the forefront of innovation and the leader in the category for e-commerce and on-demand trading cards,” said Topps General Manager and Vice President David Leiner. “We’re excited to see how far we can push the WWE license to bring new and exciting products to fans around the world.”
Topps has highlighted multiple WWE eras through Topps Legends of WWE, which includes autographs of many all-time WWE greats; Topps WWE Women’s Division, highlighting current and past female Superstars; and Topps WWE Undisputed, a high-end autographed set with dynamic designs.
“Topps is a proven innovator across multiple product lines and valued long-term partner,” said Brian Flinn, WWE Chief Marketing & Communications Officer. “Our extended partnership with Topps will enable us to further reimagine the trading card experience and deliver unique ways for our fans to connect with their favorite WWE Superstars.”
With the extended agreement, Topps will continue featuring WWE Superstars within the TOPPS NOW program, highlighting the most iconic moments on weekly trading cards including title changes, new rivalries and more. TOPPS NOW is sold exclusively on Topps.com for just 24 hours, and only the number of cards purchased are the number printed.