Panini Driving International Growth for Sports Collectibles

Panini Driving International Growth for Sports Collectibles – The Panini Group, headquartered in Modena, Italy,  produces books, comics, magazines, stickers, trading cards and other items through its collectibles and publishing subsidiaries. It is named after the Panini brothers who founded the organization in 1961.

Panini America, headquartered in Irving, Texas, specializes in sports and entertainment trading cards as well as autographed memorabilia under the Panini Authentic brand. Despite its regional name, Panini America also oversees the manufacturing and distribution of trading cards in Europe, Asia, South America and other regions around the globe.

GTS Distribution is Panini America’s primary distribution partner in Europe and Asia, the two regions seeing the most growth internationally. At a recent presentation at the Mint Collective, Billy Mayhaw, Director of Export Sales, for Panini America explained several aspects of the company’s current international strategy.

Panini Driving International Growth for Sports Collectibles

How to become a licensed reseller of Panini trading card products?

How is the market evaluated for Direct Dealer placement?

• Inquiries reviewed regularly
• 1st and 3rd Party data is used to evaluate buyer behavior metrics and opportunity within Regions
• Category Share by Region, $$ per Avg Purchase, Number of Transactions, Channel Sold To, other

General requirements include:

• Brick & Mortar shop operating in good standing likely sourcing from multiple suppliers in most cases
• Investment
• Plan for the Short, Mid, and Long term
• Regional fit for Panini America, League, and other initiatives
• General characteristics include Experience, Sustainability, Balance, Accountability, Commitment (beyond the walls)

What to expect initially?

• Allocation variables
• Further information requests and ongoing evaluation

How has growth been managed from a supply perspective?

• Product Mix/Offering
• Hobby Hybrid Programs introduced in the form of Choice, Breakaway, etc.
  • Increased opportunity for territories while traditional Hobby releases were relatively limited for increases
• Retail Configurations where appropriate and aligned with Market or League initiatives (targeting specialty)
• New program introductions at targeted price points Clearly Donruss and many others

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GTS Distribution

GTS Distribution is the leading wholesale supplier of sports cards, entertainment trading cards, board games, collectible trading card games, role playing games, toys, action figures and novelties. Serving retailers worldwide with multiple locations to deliver, quick, reliable and affordable service.

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