Top 10 Ways to Host a Successful National Hobby Shop Day Event – This Saturday, December 8th, is the second annual National Hobby Shop Day event. This year, 105 stores are participating!
In addition to the great incentive package provided by GTS Distribution, several vendor and industry partners have contributed items to help insure that stores have a successful event.
We are committed to the success of this event for the foreseeable future. We are also committed to the personal success of each retail participant to make National Hobby Shop Day a highlight of your business calendar.
That said, GTS has been aggressive in promoting and marketing National Hobby Shop Day in a variety of ways to collectors at the B2C level, to help insure active participation and attendance, including the following.
Top 10 Ways to Host a Successful National Hobby Shop Day Event
- Provided retailers with window cling signage & point of sale flyers
- Banner ads have been running since October 1st through December 8th on Cardboard Connection & Beckett
- Beckett is sending an eBlast to its massive email list this morning
- Print Ads have been running since July in Beckett Sports Card Monthly Magazine
- The National Hobby Shop Day Facebook and Twitter accounts have posted a list of participating stores and has been shared via the GTS Distribution and GoGTSLive accounts
- Beckett and Sports Collectors Daily each posted articles with links to a list of stores. Cardboard Connection will be posting one this week as well
- FatPacks/Beckett Radio Podcast interviewed GTS Distribution’s Director of Marketing, Rob Bertrand, and directed listeners to where to find the list of participating stores on their November 29th episode
- GoGTSLive -The Hobby’s Web Show, interviewed one participant, Mike Fruitman of Mike’s Stadium Sportscards, on their November 29th show. He share what he will be doing and provided ideas for other shop owners to follow.
Top 10 Ways to Host a Successful National Hobby Shop Day Event
As a retailer, know it’s your turn, to do everything you can to insure the success of National Hobby Shop Day at your store. With that in mind, here is our Top 10 Ways to Host a Successful National Hobby Shop Day Event.
- Start Now!
- Make sure everyone that comes through your door this week comes back on Saturday by starting one of the sales promotions below today.
- Advertising and Promotion
- You should have already been using the materials provided by GTS Distribution. You can copy more point of sale flyers if needed
- Advertise in your local paper
- Run a Facebook ad campaign this week for $25, targeted to people in your area with an interest in sports. The ability to geographically target Facebook ads, and add specific interests makes this a really great opportunity to get in front of existing and new customers
- Send an eBlast to your customer list
- Post your event on your own Facebook page as well as the National Hobby Shop Day page
- Use the official hashtags on Twitter #NHSD #2018NHSD #NationalHobbyShopDay
- Invite your local media to come to the store
- Create Community
- Create community and host an in-store pizza party with the $100 credit provided to you by GTS. (Be sure to save and submit your receipts to receive credit.)
- Take pictures of your in-store event and share them on social media, especially on the National Hobby Shop Day Facebook page
- Run A Sales Promotion
- GTS and the manufacturers have provided retailers with dozens of items use them as an incentive. Just some examples could be:
- Identify your aging inventory. – Purchase a box and get ‘X” number of promotional packs FREE!
- Run a 10%-$15 Discount Sale
- Buy a newly released product and get a pack of Ultra PRO provided sleeves and top loaders FREE
- Purchase an autographed baseball, get an Ultra PRO provided display case FREE
- Everyone who makes a minimum purchase of $50 gets entered into a drawing for one of the autographed memorabilia items from your Jerseypalooza purchase. Make it so that every $50 spent gets you an additional entry.
- Everyone walking in the door gets a FREE promotional pack or pack of Ultra PRO provided sleeves or toploaders.
- Extend the promotion to your eBay items. Anyone showing proof of purchase of $25 or more from your eBay store gets entered into a drawing for one of the 10, $10 eBay gift cards that were provided to the first 50 stores that signed up this year.
- Reward customers for bringing a friend.
- Provide a credit discount for new customers off a minimum purchase
- GTS and the manufacturers have provided retailers with dozens of items use them as an incentive. Just some examples could be:
The possibilities are virtually endless! So cheers to you. We wish all of the stores participating in National Hobby Shop Day much fun and success,
Top 10 Ways to Host a Successful National Hobby Shop Day Event
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